Jusqu’ici tout va bien: The phrase that defined a generation

La Haine is more than just a French film - it’s a raw, unfiltered look at urban life, anger, and social unrest. Its original poster, with Vincent Cassel’s intense gaze and the phrase “jusqu’ici tout va bien,” has become a symbol of resistance and reflection. 

The power of the film’s message
Since its release in 1995, La Haine has resonated deeply with a generation grappling with inequality and violence. It’s a gritty portrayal of life on the edge, told with a brutal honesty that still feels relevant today. The phrase “jusqu’ici tout va bien” - “until here, everything is fine” - encapsulates the fragile veneer of order in a world teetering on chaos. Wearing this isn’t just about style; it’s about acknowledging the ongoing struggle and the importance of staying aware.

A cultural phenomenon
Over the years, La Haine has grown into a cult classic, inspiring countless discussions, artworks, and streetwear. Its themes of rebellion, social critique, and resilience continue to inspire new generations. The film challenged stereotypes and opened conversations about systemic injustice, making it a cornerstone of modern cinematic and cultural history. Our T-shirt is a tribute to that legacy - a piece that connects the iconic imagery with the deeper message behind it.

More than just a film
La Haine remains a vital piece of cinema that forced us to confront uncomfortable truths. Its visual style, raw storytelling, and powerful dialogue have cemented its status as a cultural touchstone. The phrase “jusqu’ici tout va bien” echoes as a reminder that resilience is a constant act, and that understanding our history is essential for shaping the future.

A homage
It’s about honoring a film that challenged perceptions and sparked conversations that still matter today. Our T-shirt offers a tribute to La Haine’s enduring influence, a reminder that the most powerful stories are often the ones that make us think and question.